ROI Tracking & e-Marketing Reports

Email marketing reports

One of the key benefits of using email marketing system like Westbridge's, is that unlike direct mail, your marketing campaign is completely trackable throughout its cycle. The software system provides the marketer with real-time graphical reports on specific url click-thu's, bounce-backed emails and who's unsubscribing.

With this degree of measurability you can ensure your next e-Marketing campaign is even better targeted and will quickly give you good return on your investment (ROI).

Detailed graphical reports from advanced data capture:

• Automatically update your opt-in email lists by removing bounce backs.
• Creates reports on who has auto unsubscribing.
• Track activity online of prospects involved in e-Marketing campaign.
• Track and measure campaign with url click-through reports to microsites / websites.
• Provides critical campaign metrics and web trends.
• Shows marketers the messages or offers that work best.
• Reveals which profile characteristics give the best response.
• Gives instant analysis of online surveyor questionnaire results.

Click here for e-Marketing solution.

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